LEA LAB was born with a clear vision: to bring the authenticity of its artisan brand into the digital world. However, the challenge was ambitious: to create a solid, distinctive and engaging online presence, capable of transmitting the essence of the brand and conquering an increasingly wider audience.

To achieve this goal, an integrated strategy was needed that combined design, user experience, visibility on search engines and effective communication on digital channels. From eCommerce to advertising, from social media to email marketing, every aspect had to be taken care of to ensure real impact and sustainable growth.